Thoughts, information and reflections about technology


Discussions and articles about Search Engine Optimization (SEO) techniques and best practices.

Using Google Lighthouse / PageSpeed Insights to benchmark your sites.

The Google Lighthouse PageSpeed insights tool can help you speed up your sites. Page speed is a critical ranking factor for Google. A page or site that loads slowly will be penalized. You can use some simple tools to get a benchmark of your site’s performance. 

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Setting up structured data for a website.

Google Webmaster Tools was showing that my site had no structured data.  My consulting site  is a Joomla 3.x site. I tried the J4 Schema extension but could not get that working properly according to any of the tests I ran, including the google structured data test.

I did a search for “Seo Consultant” and checked out the contact page for one of the SEO companies.  The HTML structured markup was easy to find.

I was able to use that as a model for my markup. Continue reading

You can schedule posts on your business Facebook page.

A lot of entrepreneurs work crazy hours. If you have a Facebook page for your business you might get a great idea for a post at 1 am. However, if you publish the post at that time.. well, a lot of normal people are either asleep or not tuned into business.

You can schedule the publishing time by clicking the down arrow next to the Post button and choosing ‘schedule’. That allows you to pick the time and date to release the post. Continue reading

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